Advertising
Campaign setup and iteration across search and social, tied to clear CPA and lead goals.
The problem
Ad accounts drift. Budgets spread thin across everything, targets are fuzzy, and nobody is accountable to a cost-per-lead.
We structure campaigns around a defined lead and a target CPA — then isolate what works so you can scale without guessing.
Search and social get proper conversion tracking. Reporting follows leads and pipeline, not clicks and impressions dressed up as success.
Weekly iteration on audience, creative, and offer is the job. Scale what hits the target; cut what does not. No “always-on” spend without a learning loop.
Spend that maps to leads, not impressions.
What we deliver
- Campaign structure built around clear CPA and lead targets
- Search and social setup with proper conversion tracking
- A test-and-iterate loop on audiences, creative, and offers
- Reporting tied to leads and pipeline, not clicks
Process
- 01Set the target CPA and the definition of a lead
- 02Structure campaigns to isolate what works
- 03Iterate on creative and audience weekly
- 04Scale what hits the target, cut what does not
Outcomes
Who this is for
- Companies ready to spend with a defined cost-per-lead target
- Teams whose ad accounts grew messy without clear ownership
- Founders pairing paid with a site and offer that can convert
FAQ
Which platforms do you run?
Typically search and major social placements. We pick channels that match your offer and funnel — not every network by default.
Do you need a creative supply?
Yes. Weak creative caps every account. We can produce creatives in-studio or work with yours.
What is a “lead” in your reporting?
Whatever you agree up front — form submit, qualified demo, purchase. Vague definitions are how accounts look busy and stay unprofitable.
Minimum budget?
Enough to learn. Below a real test threshold we will say advertising is the wrong next step and point you to site or offer work first.
Want this for your business?
Tell us where you are and we'll tell you honestly if we can help.